Digital Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization & Word of Mouth Marketing pieces of content curated by: @koqoo



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If the time spent on the Internet via mobile was distilled into 1 hour, 14 minutes would be spent in email, beating out both social networking (9 minutes) and entertainment (8 minutes) by a significant margin.

Twitter has 6 distinct communication networks:

The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks. Which of these six do you most closely identify with? Twitter 6 communication networks What you can do with this stat: Tight crowds and community clusters seem like apt groupings for brands interested in a lot of engagement. Support networks, too, can be a type of communication network for brands, especially if you are doing customer support on Twitter. Analyze your own place in these Twitter networks to see where you fit and if you need to change your strategy to mix with a different group.

(via 10 Surprising and Important Social Media Stats You Need To Know)

Content Marketing VS Traditional Marketing

A Dr. Seuss-Inspired Guide to Twitter

If you aren’t convinced, here are some statistics that prove Inbound Marketing works:

  1. 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy:  
  2. Marketing agencies are the most advanced inbound marketing adapters, with 73% implementing inbound strategies: 
  3. Only 5% of companies do not integrate inbound marketing with larger marketing goals: 
  4. More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013: 
  5. 34% of businesses cannot or do not calculate inbound marketing ROI in 2013:  
  6. 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace: 
  7. 53% of CEOs/CMOs increased their 2013 inbound marketing budgets: 
  8. Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason 
  9. Just 9% of marketers reduced their inbound budgets in 2013: 
  10. Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013: 
  11. Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics: 
  12. 79% of companies that have a blog report a positive ROI for inbound marketing this year: 
  13. 43% of marketers generated a customer via their blog with less than 10% of total time allocation: 
  14. SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013: 
  15. SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year: 
  16. 21% of marketers report that social media has become more important to their company over the past six months: 
  17. Social media requires just 10% more effort, on average, than most traditional marketing roles: 
  18. The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%: 
  19. 52% of all marketers generated a lead from Facebook in 2013 
  20. 74% said Facebook is important to their lead generation strategy in 2013 

Statistics courtesy of HubSpot.