They’re digitally driven. Google says 95% of car shoppers start their search on the web. There are very similar stats for other industries and for B2B (92%).
They’re socially connected. 82% of the world’s population can be reached via social networks.
They’re mobile. More people own mobile devices than own a toothbrush.
They’re empowered. They have unlimited access to information, previous buyer recommendations and their referral network.