Digital Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization & Word of Mouth Marketing pieces of content curated by: @koqoo

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search is the only opportunity in advertising to address people at their moment of need, before they take any other action to quench it.
Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.

‘Cart abandonment’ is on the lips of of a growing number of digital retailers and marketers.

However, is the opportunity worthwhile, versus the challenge it poses?

This isn’t just about retailers having a mobile optimised web site. Retailers need to think about the wider customer experience. Questions to consider include:

Do they provide free Wi-Fi in-store to make it easier to engage with customers on mobile devices?

Do they know the type of information in-store customers tend to look for on their mobile devices – and is it quickly available on their sites?

Are online assistants armed with up to date information?

Can customers scan barcodes for more information?

Do you provide money off coupons via mobile?

Is it easy for customers to see view social media conversations about specific products?

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#Socialnomics 2014 by Erik Qualman