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If you aren’t convinced, here are some statistics that prove Inbound Marketing works:

  1. 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy:  
  2. Marketing agencies are the most advanced inbound marketing adapters, with 73% implementing inbound strategies: 
  3. Only 5% of companies do not integrate inbound marketing with larger marketing goals: 
  4. More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013: 
  5. 34% of businesses cannot or do not calculate inbound marketing ROI in 2013:  
  6. 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace: 
  7. 53% of CEOs/CMOs increased their 2013 inbound marketing budgets: 
  8. Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason 
  9. Just 9% of marketers reduced their inbound budgets in 2013: 
  10. Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013: 
  11. Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics: 
  12. 79% of companies that have a blog report a positive ROI for inbound marketing this year: 
  13. 43% of marketers generated a customer via their blog with less than 10% of total time allocation: 
  14. SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013: 
  15. SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year: 
  16. 21% of marketers report that social media has become more important to their company over the past six months: 
  17. Social media requires just 10% more effort, on average, than most traditional marketing roles: 
  18. The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%: 
  19. 52% of all marketers generated a lead from Facebook in 2013 
  20. 74% said Facebook is important to their lead generation strategy in 2013 

Statistics courtesy of HubSpot.

  • In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
  • Internet advertising will make up nearly 25% of the entire ad market by 2015.
  • 78% of CMOs think custom content is the future of marketing.
    In 2013, 55% of marketers worldwide increased digital marketing budgets.
  • Customer testimonials have the highest effectiveness rating for content marketing at 89%.
  • Inbound marketing delivers 54% more leads than traditional outbound marketing.